Shawn performing as the Home Depot Bucket at the 2024 NCAA Men’s Final Four
Over the past few months I have become buddies with Shawn Casher. He boldly stepped away from a cushy managerial role in the tech world to chase his dream: earning an MBA from the University of Arizona and launching his own luxury fedora hat business. Shawn absorbed the desert sun and the spirit of resilience growing up in South Phoenix, and gained unwavering discipline from his service in the Air Force.
Post-pandemic, Shawn has donned a different kind of hat—a mascot hat. He acts as a costumed mascot at sporting and other large scale corporate events. This role allows him to become the life of the party, don outrageous costumes, dance, and spread cheer at events while also providing the flexibility he needs to build his company. Most people haven’t met a professional mascot before, and I had not before meeting Shawn. I wanted to talk to Shawn about the life of a professional mascot to learn the ups and downs that fans at home might not think about.
GSC: How did you become a professional mascot?
SC: My journey to becoming a professional mascot started with my passion for performance and sports. In college, I was super involved in student-led clubs and an enormous fan of our sports teams. I had a friend who knew about my twin passions and one day and out of the blue, offered me the opportunity to become the Black Panther.
I was beyond excited! I told everyone I knew and even started working out just to fit into what I imagined was a sleek, tight outfit. The big day finally came, and I arrived at the event, my heart pounding with anticipation. They handed me a case and said, “Your mascot uniform is in there.”
I opened the case, and there it was—a bright, vibrant pink outfit. Confused, I blurted out, “But where’s the Black Panther outfit?” They looked at me, chuckling, and said, “No, silly, you’re the Pink Panther!”
And just like that, my life as a mascot began, not as the fierce Black Panther I envisioned, but as the quirky, lovable Pink Panther. It turned out to be the best mix-up ever!
Shawn outside Allegiant Stadium in Las Vegas, NV as the Pink Panther
GSC: What are some of the biggest events that you’ve performed at?
SC: As a professional mascot, I’ve performed at some truly epic events. The Final Four of the Men’s NCAA Basketball Tournament was a major highlight. The energy was off the charts, and the excitement was totally electric. Being part of such a huge event and seeing the joy on fans’ faces was just unforgettable. Even the good teams feel like they’re on a miracle run by the time you get to the Final Four and the energy they were bringing was palpable, it made my job that much more enjoyable.
I’ve also hyped up crowds at several College Football Bowl Games. These events are always filled with dedicated fans and a lively atmosphere, creating a fun experience to interact with everyone and build up the game-day excitement. It is a different energy than the Final Four but a lot of fun nonetheless. I feed off their energy and try to leave them even more hyped than they were when they first saw me.
And it’s not just sports—I’ve traveled all over the U.S. for conventions, performing at gatherings with over 100,000 attendees. These conventions are a fantastic mix of people from all walks of life, and it’s always a thrill to dive into the fun and interact with enthusiastic crowds in any capacity. It’s been a wild ride, and I wouldn’t trade it for anything!
GSC: Can you give a ballpark estimate for the “market rate” of a professional mascot?
SC: The “market rate” really varies depending on the level of the organization and the events. For mascots with major league sports teams, salaries can range from $25,000 to $60,000 a year. For those performing at bigger events or for top-tier teams, it’s not uncommon for the pay to hit upwards of $100,000 annually, especially with bonuses, endorsements, and appearances.
On the flip side, mascots working for smaller organizations, minor league teams, or freelancing might earn less, usually between $10,000 and $25,000 a year. From there many mascots also take on extra gigs and appearances to boost their income. Like many other creative gigs, the more willing you are to take on extra work and hustle, the more you’ll make. Part of it like anything is knowing the right people and building a good reputation for yourself within the right network.
GSC: A lot of athletes & performers get nervous before stepping onto the field or stage. Do you get those same nerves before donning the mascot helmet?
SC: Certainly, I do get some nerves before a performance, just like anyone else who gets the opportunity to entertain. It’s totally normal and shows that you care about putting on a great show. For me, those nerves are more about excitement and anticipation than anxiety.
I’ve picked up some routines and tricks to handle and channel that nervous energy over time. I always make sure to arrive early, so I have plenty of time to get into character, review my skits, and warm up. Deep breathing and positive visualization also help me stay focused and calm.
Once I’m in costume and step out in front of the crowd, the nerves usually disappear fast. The audience’s energy and the fun of interacting with them take over, and I’m completely into the performance. Those initial jitters turn into adrenaline and enthusiasm, which help me give my best every time.
GSC: Similarly, how much do you prepare before hopping into the suit? Have you ever just winged it for some gigs?
SC: Preparation is key for being a professional mascot. Each gig requires different levels of prep depending on the event, audience, and planned routines. I spend a lot of time planning and rehearsing, including brainstorming ideas, practicing moves, and coordinating with event organizers.
Before each performance, I review my routines, check my costume and props, and do a warm-up to get into the right mindset. This helps me feel confident and ready to perform.
Sometimes, I have to wing it, especially with last-minute changes. In these cases, I rely on my experience, improvisation skills, and knowledge of the character. Adapting on the fly is part of the job, and the goal is always to ensure the audience has a great time.
Fun fact: many mascots don’t need to dance or do crazy flips. Often, the most unique and engaging movements come from those without formal dance training.
For example, at a big convention, a newcomer who couldn’t dance relied on creativity and improvisation. He did silly walks, dramatic slow-motion runs, and hilarious pantomimes. The crowd loved it. Inspired by him, I started focusing more on creativity and audience connection, rather than perfecting dance steps.
GSC: I’ve heard some crazy stories from you about life as a mascot. Do you have a couple stories you feel comfortable sharing?
SC: Here’s a fun story about the quirks of mascot costumes that always gets a laugh. So, most mascot gloves only have four fingers, which can lead to some pretty hilarious misunderstandings.
One sunny afternoon, I was at a big community event, posing for photos with fans. I was in full mascot mode, giving high-fives, posing with kids, and making sure everyone was enjoying the event. After a while, a kind lady came up to me looking a bit concerned.
She whispered, “I think you should know, in some of your photos, it looks like you’re flipping off the camera.”
At first, I was totally confused. Then it hit me—because my mascot gloves only have four fingers, certain hand positions can look a little… questionable. In my eagerness to pose, I hadn’t noticed.
Thankfully, everyone took it in good humor, and it became a funny story to share with my mascot buddies. We all had a good laugh about our four-fingered gloves and the unexpected situations they create. It’s one of those memorable moments that makes life as a mascot so unique and entertaining.
GSC: What do you do outside of being a mascot? What do other mascots do
outside of their gigs?
SC: Outside of being a mascot, I have a bunch of hobbies that keep me busy. I love traveling and experiencing new cultures, which is great for unwinding and getting inspired. Staying active is key, so I work out regularly to stay in shape for the physical demands of being a mascot.
I’m also working on some personal goals. I’m planning to learn Spanish, which will be super useful and rewarding. Plus, I want to learn sewing, which could be handy for making or fixing mascot costumes.
My fellow mascots have a variety of interests too. Some are fitness buffs into running, yoga, or martial arts. Others are creative and enjoy arts and crafts, music, or acting. One friend loves cooking and tries out new recipes, while another is an avid gamer who streams on Twitch.
Many mascots are also into community service, from visiting kids in hospitals, to joining charity runs, or helping at local events. The life of a mascot is as diverse as the characters we portray, and we all find ways to enrich our lives and bring that energy to our performances.
GSC: Do you have long-term ambitions for your mascot career? How long do
you see yourself doing this?
SC: When it comes to my mascot career, I’ve got plenty of goals and dreams. First off, I plan to keep being a mascot for as long as they’ll let me—who wouldn’t want to keep spreading joy and laughter?
I also want to take on a mentorship role, helping train and guide new mascots. Sharing my experiences and tips could really help them navigate this unique career.
Another goal is to participate in international events and maybe even represent my character abroad. This would be an amazing way to bring smiles to new and diverse audiences.
I also want to get more involved with non-profits, using my mascot platform to raise awareness and support for various causes.
Ultimately, as long as I can keep bringing happiness to others and finding new ways to grow, I’ll be thrilled to continue my mascot journey. Here’s to many more years of fun, excitement, and unforgettable memories!
GSC: Any advice for people thinking about becoming a mascot?
SC: Non-verbal communication is key since mascots don’t speak. Master gestures and body language to connect with the audience. Be adaptable, as different events and audiences require different approaches.
Stay positive and energetic because your enthusiasm is contagious! Wave, and engage with fans, spreading joy wherever you go. Remember to stay safe by staying hydrated and being cautious around obstacles.
Network and learn from other mascots. Attend conventions and workshops to connect with experienced performers. Interact with fans creatively to make lasting impressions. Maintain your costume by keeping it clean and in good repair.
Finally, make sure you have a great time! Being a mascot is all about joy, laughter, and making people happy. Enjoy every moment, celebrate the wins, and create some magical memories. It’s more than just a job—it’s a chance to give fans unforgettable experiences. So, suit up, get into character, and let the fun begin!
GSC: I really appreciate you taking the time to do this interview. Any parting thoughts?
SC: Thanks so much for doing this. If I can leave you with one thought, it’s this: If someone’s ever said, “I like your personality,” I believe you’ve got what it takes to be a mascot. Being a mascot is all about bringing energy, joy, and creativity to the role. If I can do it, so can you.
Embrace the opportunity, have fun, and remember that making people smile is what it’s all about. Whether you’re at a huge event or a small community gathering, your enthusiasm and character can make a lasting impact. Best of luck on your mascot journey, and maybe we’ll see each other out there, making the world a happier place, one performance at a time!
